Michael Cordeaux featured in BBC article discussing AI washing
1st July 2024
Michael Cordeaux, Senior Associate in our Regulatory & Compliance team has been featured in a recent BBC article ‘What is ‘AI washing’ and why is it a problem?’.
In the article, Michael provides his insights on the increasing prevalence of AI claims in advertisements. He highlights how these claims are becoming a common feature of advertisements subject to investigation by the Advertising Standards Authority (ASA).
Michael highlights an example of a misleading advertisement for an app that exaggerated its AI capabilities. The ASA found this claim to be misleading, demonstrating the importance of accurate representation of AI capabilities in communications.
The article provides a comprehensive overview around the issues of AI washing, where companies overstate their use of AI technology. It highlights the powers of regulators to ensure that AI claims are not misleading or exaggerated.
It’s fantastic to see Michael’s insights and expertise highlighted in the BBC article. Michael advises clients across a spectrum of regulatory matters, including ASA investigations. Please get in touch for advice or more information.
To read the full article, please click here.
For any enquiries, please contact our Press team.
